Integrating Social Responsibility and Marketing Strategy ||...

California Management Review 2004 / FALL Vol. 47; Iss. 1

Integrating Social Responsibility and Marketing Strategy || Valuing the Cause Marketing Relationship

John T. Gourville and V. Kasturi Rangan
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Volume:
47
Language:
english
Journal:
California Management Review
DOI:
10.2307/41166286
Date:
January, 2004
File:
PDF, 528 KB
english, 2004
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