Sponsorship Works Differently from Advertising

International Journal of Advertising 1984 / 01 Vol. 3; Iss. 2

Sponsorship Works Differently from Advertising

Hastings, Gerard B.
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Volume:
3
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1984.11105012
Date:
January, 1984
File:
PDF, 542 KB
english, 1984
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