How Does Serious M-Game Technology Encourage Low-Income...

Psychology and Marketing 2017 / 04 Vol. 34; Iss. 4

How Does Serious M-Game Technology Encourage Low-Income Households To Perform Socially Responsible Behaviors?

Yam, Alpha, Russell-Bennett, Rebekah, Foth, Marcus, Mulcahy, Rory
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20996
Date:
April, 2017
File:
PDF, 474 KB
english, 2017
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