Visual cues and innovation adoption among bottom of the...

Qualitative Market Research / An International Journal 2017 / 04 Vol. 20; Iss. 2

Visual cues and innovation adoption among bottom of the pyramid consumers

Hasan, Md Rajibul, Lowe, Ben, Rahman, Mizan
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Volume:
20
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/QMR-04-2015-0032
Date:
April, 2017
File:
PDF, 528 KB
english, 2017
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