Managing Communities of Co-creation around Consumer...

Managing Communities of Co-creation around Consumer Engagement Styles

Martineau, Eric, Arsel, Zeynep
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Volume:
2
Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/691145
Date:
April, 2017
File:
PDF, 8.84 MB
english, 2017
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