Buy-national campaigns: congruence determines premiums for...

Buy-national campaigns: congruence determines premiums for domestic products

Insch, Andrea, Mather, Damien, Knight, John
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Volume:
34
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-03-2015-0082
Date:
April, 2017
File:
PDF, 519 KB
english, 2017
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