Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
Stathopoulou, Anastasia, Borel, Laurence, Christodoulides, George, West, DouglasVolume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20999
Date:
April, 2017
File:
PDF, 919 KB
english, 2017