Translating Brand Names Effectively: Brand Attitude...

Journal of International Consumer Marketing 2017 / 05 Vol. 29; Iss. 3

Translating Brand Names Effectively: Brand Attitude Reversal and Perceived Brand Name Translation Relevance in an Emerging Market

Chao, Paul, Lin, Shengdong
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Volume:
29
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2017.1281784
Date:
May, 2017
File:
PDF, 796 KB
english, 2017
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