Experiential value: a review and future research directions

Experiential value: a review and future research directions

Varshneya, Geetika, Das, Gopal, Khare, Arpita
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Volume:
35
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-05-2016-0075
Date:
May, 2017
File:
PDF, 1.68 MB
english, 2017
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