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Can consumers be persuaded on brand microblogs? An empirical study
Zhang, Kem Z.K., Barnes, Stuart J., Zhao, Sesia J., Zhang, HongLanguage:
english
Journal:
Information & Management
DOI:
10.1016/j.im.2017.03.005
Date:
March, 2017
File:
PDF, 748 KB
english, 2017