Can consumers be persuaded on brand microblogs? An...

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Information & Management 2017 / 3

Can consumers be persuaded on brand microblogs? An empirical study

Zhang, Kem Z.K., Barnes, Stuart J., Zhao, Sesia J., Zhang, Hong
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Language:
english
Journal:
Information & Management
DOI:
10.1016/j.im.2017.03.005
Date:
March, 2017
File:
PDF, 748 KB
english, 2017
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