The EU as superordinate brand origin: an entitativity...

International Marketing Review 2017 / 04 Vol. 34; Iss. 2

The EU as superordinate brand origin: an entitativity perspective

Diamantopoulos, Adamantios, Herz, Marc, Koschate-Fischer, Nicole
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Volume:
34
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-03-2015-0097
Date:
April, 2017
File:
PDF, 667 KB
english, 2017
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