Overcoming consumer resistance to innovations - an analysis...

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Overcoming consumer resistance to innovations - an analysis of adoption triggers

Reinhardt, Ronny, Hietschold, Nadine, Gurtner, Sebastian
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Language:
english
Journal:
R&D Management
DOI:
10.1111/radm.12259
Date:
March, 2017
File:
PDF, 1.44 MB
english, 2017
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