A Better Way to Manage Customer Experience

California Management Review 2017 / 02 Vol. 59; Iss. 2

A Better Way to Manage Customer Experience

Maklan, Stan, Antonetti, Paolo, Whitty, Steve
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Volume:
59
Language:
english
Journal:
California Management Review
DOI:
10.1177/0008125617695285
Date:
February, 2017
File:
PDF, 665 KB
english, 2017
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