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A store brand’s country-of-origin or store image: what matters to consumers?
Garrett, Tony C., Lee, Sungkyu, Chu, KyoungheeVolume:
34
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-03-2015-0083
Date:
April, 2017
File:
PDF, 644 KB
english, 2017