Beyond KOL management: Communities of practice as a new perspective on pharmaceutical market penetration
Kroes, Mark, Chmielarz, Piotr, Chandler, Lisa, Bergler, Marcus, Smith, BrianLanguage:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/jmm.2010.34
Date:
December, 2010
File:
PDF, 310 KB
english, 2010