Do customer reviews drive purchase decisions? The...

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Decision Support Systems 2017 / 3

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Maslowska, Ewa, Malthouse, Edward C., Viswanathan, Vijay
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Language:
english
Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2017.03.010
Date:
March, 2017
File:
PDF, 258 KB
english, 2017
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