The Role of Brand Parity in Developing Loyal Customers

The Role of Brand Parity in Developing Loyal Customers

IYER, RAJESH, MUNCY, JAMES A.
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Volume:
45
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.1017/S0021849905050245
Date:
December, 2005
File:
PDF, 104 KB
english, 2005
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