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WYSIWYG—Seeing is Believing: Consumer Responses to Levels of Design Newness, Product Innovativeness, and the Role of Country-of-Origin
Arora, Anshu Saxena, Arora, AmitVolume:
29
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2017.1280444
Date:
May, 2017
File:
PDF, 1.22 MB
english, 2017