How Commitment to Craftsmanship Leads to Unique Value: Steinway & Sons’ Differentiation Strategy
Cattani, Gino, Dunbar, Roger L. M., Shapira, ZurVolume:
2
Language:
english
Journal:
Strategy Science
DOI:
10.1287/stsc.2017.0024
Date:
March, 2017
File:
PDF, 794 KB
english, 2017