Does hype create irreversibilities? Affective circulation...

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Does hype create irreversibilities? Affective circulation and market investments in digital health

Geiger, Susi, Gross, Nicole
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Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593117692024
Date:
February, 2017
File:
PDF, 386 KB
english, 2017
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