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Frames of Reference and Buyers' Perception of Price and...

Frames of Reference and Buyers' Perception of Price and Value

Gerald E. Smith and Thomas T. Nagle
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Volume:
38
Language:
english
Journal:
California Management Review
DOI:
10.2307/41165823
Date:
January, 1995
File:
PDF, 209 KB
english, 1995
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