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Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process
Hill, Railton, Johnson, Lester W.Volume:
23
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2004.11072886
Date:
January, 2004
File:
PDF, 302 KB
english, 2004