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COO vs ROO: importance of the origin in customer preferences towards financial entities
García-Gallego, José Manuel, Chamorro Mera, AntonioVolume:
34
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-03-2015-0069
Date:
April, 2017
File:
PDF, 609 KB
english, 2017