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Producing word of mouth – a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM
Wien, Anders Hauge, Olsen, Svein OttarVolume:
25
Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2017.01.005
Date:
February, 2017
File:
PDF, 308 KB
english, 2017