Antecedents of International Opportunity Recognition in...

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Journal of Promotion Management 2017 / 03

Antecedents of International Opportunity Recognition in Born Global Firms

Kraus, Sascha, Niemand, Thomas, Angelsberger, Moritz, Mas-Tur, Alicia, Roig-Tierno, Norat
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2017.1294869
Date:
March, 2017
File:
PDF, 673 KB
english, 2017
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