Dramaturgy of a Campaign: Viewing the Advertising Agency...

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Journal of Promotion Management 2017 / 03

Dramaturgy of a Campaign: Viewing the Advertising Agency Process as a Theatrical Production

Meyer, Heather M., Schulz, Steven A.
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2017.1297973
Date:
March, 2017
File:
PDF, 589 KB
english, 2017
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