Brand heritage: The past in the service of brand management

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  • Brand heritage: The past in the service of brand management

Brand heritage: The past in the service of brand management

Pecot, Fabien, De Barnier, Virginie
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Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570717699376
Date:
March, 2017
File:
PDF, 473 KB
english, 2017
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