Understanding customer participation in online brand...

Qualitative Market Research / An International Journal 2017 / 06 Vol. 20; Iss. 3

Understanding customer participation in online brand communities: Literature review and future research agenda

Kamboj, Shampy, Rahman, Zillur
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Volume:
20
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/QMR-08-2016-0069
Date:
June, 2017
File:
PDF, 882 KB
english, 2017
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