A causal relationship model linking corporate reputation...

Academia Revista Latinoamericana de Administración 2017 / 06 Vol. 30; Iss. 2

A causal relationship model linking corporate reputation and customer-based brand equity: a customer perspective

Casimiro Almeida, Maria Graça, Coelho, Arnaldo
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Volume:
30
Language:
english
Journal:
Academia Revista Latinoamericana de Administración
DOI:
10.1108/ARLA-09-2015-0253
Date:
June, 2017
File:
PDF, 524 KB
english, 2017
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