Towards a Definition of Social and Societal Marketing

Journal of the Academy of Marketing Science 1974 / 01 Vol. 2; Iss. 1-4

Towards a Definition of Social and Societal Marketing

El-Ansary, A. I.
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Volume:
2
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207037400200113
Date:
January, 1974
File:
PDF, 255 KB
english, 1974
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