The Influence of Type of Advertisement, Price, and Source...

The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality

Gotlieb, J. B., Sarel, D.
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Volume:
20
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/0092070392203006
Date:
June, 1992
File:
PDF, 1.73 MB
1992
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