Marketing survey research best practices: evidence and...

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Journal of the Academy of Marketing Science 2017 / 4

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Hulland, John, Baumgartner, Hans, Smith, Keith Marion
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0532-y
Date:
April, 2017
File:
PDF, 509 KB
english, 2017
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