Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer, Dass, Mayukh, Kumar, PiyushVolume:
77
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.04.002
Date:
August, 2017
File:
PDF, 284 KB
english, 2017