Integrating identity, strategy and communications for...

European Journal of Marketing 2017 / 04 Vol. 51; Iss. 3

Integrating identity, strategy and communications for trust, loyalty and commitment

Melewar, T.C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J., Foroudi, Mohammad M.
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Volume:
51
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-08-2015-0616
Date:
April, 2017
File:
PDF, 404 KB
english, 2017
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