The Relative Influence of Economic and Relational Direct...

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Journal of Marketing Research 2017 / 04

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets

Kim, Kihyun Hannah, Kumar, V.
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.16.0283
Date:
April, 2017
File:
PDF, 1.04 MB
english, 2017
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