Consumers’ Social Media Brand Behaviors: Uncovering...

Psychology and Marketing 2017 / 05 Vol. 34; Iss. 5

Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments

Dimitriu, Radu, Guesalaga, Rodrigo
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21007
Date:
May, 2017
File:
PDF, 315 KB
english, 2017
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