Like it or not: The Fortune 500's Facebook strategies to...

Computers in Human Behavior 2017 / 08 Vol. 73

Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth

Liu, Jiangmeng, Li, Cong, Ji, Yi Grace, North, Michael, Yang, Fan
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Volume:
73
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2017.03.068
Date:
August, 2017
File:
PDF, 1.06 MB
english, 2017
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