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Does advertising stimulate sales or mainly deliver signals? A multivariate analysis
Hsu, Maxwell K., Darrat, Ali F., Zhong, Maosen, Abosedra, Salah S.Volume:
21
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2002.11104925
Date:
January, 2002
File:
PDF, 1.26 MB
english, 2002