On the cross-national generalisability and equivalence of...

International Journal of Advertising 2002 / 01 Vol. 21; Iss. 3

On the cross-national generalisability and equivalence of advertising response scales developed in the USA

Ewing, Michael T., Caruana, Albert, Zinkhan, George M.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
21
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2002.11104935
Date:
January, 2002
File:
PDF, 1.35 MB
english, 2002
Conversion to is in progress
Conversion to is failed