A phase model for solution relationship development: a case...

Journal of Business & Industrial Marketing 2017 / 06 Vol. 32; Iss. 5

A phase model for solution relationship development: a case study in the aerospace industry

Ferreira, Fabiana Nogueira Holanda, Cova, Bernard, Spencer, Robert, Proença, João F.
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Volume:
32
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-12-2014-0269
Date:
June, 2017
File:
PDF, 773 KB
english, 2017
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