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Book Reviews : Consumer Behavior, Sixth Edition by James F. Engel, Roger D. Blackwell, and Paul W. Miniard (Hinsdale, Illinois: The Dryden Press, 789 pp. $48.00)
Prough, G. E.Volume:
18
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207039001800311
Date:
June, 1990
File:
PDF, 293 KB
english, 1990