Determinants of advertising expenditures: aggregate and cross-media evidence
O'Donovan, Brendan, Rae, David, Grimes, ArthurVolume:
19
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2000.11104804
Date:
January, 2000
File:
PDF, 1.01 MB
english, 2000