The state of theory in three premier advertising journals:...

International Journal of Advertising 2005 / 01 Vol. 24; Iss. 2

The state of theory in three premier advertising journals: a research note

Pitt, Leyland F., Berthon, Pierre, Caruana, Albert, Berthon, Jean-Paul
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Volume:
24
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2005.11072916
Date:
January, 2005
File:
PDF, 221 KB
english, 2005
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