A conceptual analysis of brand intimacy on social media...

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A conceptual analysis of brand intimacy on social media platforms

Almubarak, Alanoud F., Pervan, Simon J., Johnson, Lester W.
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1311358
Date:
April, 2017
File:
PDF, 1.17 MB
english, 2017
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