Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part II: Challenge of engaging the digital customer
Avasilcăi, S, Rusu, GVolume:
95
Language:
english
Journal:
IOP Conference Series: Materials Science and Engineering
DOI:
10.1088/1757-899X/95/1/012144
Date:
November, 2015
File:
PDF, 853 KB
english, 2015