Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels
Domínguez-Falcón, Carmen, Martín-Santana, Josefa D., De Saá-Pérez, PetraVolume:
37
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642069.2017.1309391
Date:
March, 2017
File:
PDF, 2.26 MB
english, 2017