Social Media Usage, Electronic Word of Mouth and Purchase...

Asia-Pacific Journal of Business Administration 2017 / 06 Vol. 9; Iss. 2

Social Media Usage, Electronic Word of Mouth and Purchase Decision Involvement

Prasad, Shantanu, Gupta, Ishwar C, Totala, Navindra K
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Volume:
9
Language:
english
Journal:
Asia-Pacific Journal of Business Administration
DOI:
10.1108/APJBA-06-2016-0063
Date:
June, 2017
File:
PDF, 481 KB
english, 2017
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