International Advertising Education in the United States: A...

International Advertising Education in the United States: A Preliminary Study and Evaluation

Lee, Wei-Na, Chena, Chia-Lin, Katz, Helen
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Volume:
16
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1997.11104670
Date:
January, 1997
File:
PDF, 1.61 MB
english, 1997
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