The Importance of Likeability as a Measure of Television...

International Journal of Advertising 1994 / 01 Vol. 13; Iss. 3

The Importance of Likeability as a Measure of Television Advertising Effectiveness

Leather, Phil, McKechnie, Sally, Amirkhanian, Manon
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Volume:
13
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1994.11104581
Date:
January, 1994
File:
PDF, 1.21 MB
english, 1994
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