The Promotions Mix Practices of Retail Pharmacies: Towards...

International Journal of Advertising 1994 / 01 Vol. 13; Iss. 4

The Promotions Mix Practices of Retail Pharmacies: Towards an Appropriation Model

Abratt, Russell, Anley, Joy M.
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Volume:
13
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1994.11104590
Date:
January, 1994
File:
PDF, 655 KB
english, 1994
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